A dynamic model for advertising and pricing competition between national and store brands

  1. Karray, S.
  2. Martín-Herrán, G.
Journal:
European Journal of Operational Research

ISSN: 0377-2217

Year of publication: 2009

Volume: 193

Issue: 2

Pages: 451-467

Type: Article

DOI: 10.1016/J.EJOR.2007.11.043 GOOGLE SCHOLAR
Data source: Scopus