A dynamic model for advertising and pricing competition between national and store brands

  1. Karray, S.
  2. Martín-Herrán, G.
Aldizkaria:
European Journal of Operational Research

ISSN: 0377-2217

Argitalpen urtea: 2009

Alea: 193

Zenbakia: 2

Orrialdeak: 451-467

Mota: Artikulua

DOI: 10.1016/J.EJOR.2007.11.043 GOOGLE SCHOLAR
Datuen iturria: Scopus