A dynamic model for advertising and pricing competition between national and store brands
- Karray, S.
- Martín-Herrán, G.
ISSN: 0377-2217
Année de publication: 2009
Volumen: 193
Número: 2
Pages: 451-467
Type: Article
ISSN: 0377-2217
Année de publication: 2009
Volumen: 193
Número: 2
Pages: 451-467
Type: Article