How market entry order mediates the influence of firm resources on new product performance

  1. Rodríguez-Pinto, J.
  2. Rodríguez-Escudero, A.I.
  3. Gutiérrez-Cillán, J.
Journal:
Journal of Engineering and Technology Management - JET-M

ISSN: 0923-4748

Year of publication: 2012

Volume: 29

Issue: 2

Pages: 241-264

Type: Article

DOI: 10.1016/J.JENGTECMAN.2012.03.001 GOOGLE SCHOLAR
Data source: Scopus