Cooperative advertising for competing manufacturers: The impact of long-term promotional effects
- Karray, S.
- Martín-Herrán, G.
- Sigué, S.-P.
Aldizkaria:
International Journal of Production Economics
ISSN: 0925-5273
Argitalpen urtea: 2017
Alea: 184
Orrialdeak: 21-32
Mota: Artikulua