Cooperative advertising for competing manufacturers: The impact of long-term promotional effects

  1. Karray, S.
  2. Martín-Herrán, G.
  3. Sigué, S.-P.
Revue:
International Journal of Production Economics

ISSN: 0925-5273

Année de publication: 2017

Volumen: 184

Pages: 21-32

Type: Article

DOI: 10.1016/J.IJPE.2016.11.007 GOOGLE SCHOLAR