Cooperative advertising for competing manufacturers: The impact of long-term promotional effects

  1. Karray, S.
  2. Martín-Herrán, G.
  3. Sigué, S.-P.
Revista:
International Journal of Production Economics

ISSN: 0925-5273

Ano de publicación: 2017

Volume: 184

Páxinas: 21-32

Tipo: Artigo

DOI: 10.1016/J.IJPE.2016.11.007 GOOGLE SCHOLAR