Publications (153) MARÍA CARMEN CAMARERO IZQUIERDO publications


  1. What's behind the jpg? Understanding consumer adoption of non-fungible tokens

    International Journal of Consumer Studies, Vol. 48, Núm. 2


  1. Customer Experience in Gamified Commercial Websites: The Impact of Game Difficulty and Gameplays

    International Journal of Human-Computer Interaction, Vol. 39, Núm. 17, pp. 3346-3360

  2. Social and Financial Signalling to Increase Fundraising Revenue in Museums

    Journal of Nonprofit and Public Sector Marketing, Vol. 35, Núm. 2, pp. 144-164

  3. Towards profitable customized solutions in small firms: a matter of relationships, modularity and expertise

    Journal of Business and Industrial Marketing, Vol. 38, Núm. 1, pp. 137-154


  1. Building the First Business Relationships: Incubatees in University Business Incubators (UBIs)

    Entrepreneurship Research Journal, Vol. 12, Núm. 4, pp. 597-627

  2. Exchange of knowledge in protected environments. The case of university business incubators

    European Journal of Innovation Management, Vol. 25, Núm. 3, pp. 838-859

  3. Inspire me, please! The effect of calls to action and visual executions on customer inspiration in Instagram communications

    International Journal of Advertising, Vol. 41, Núm. 7, pp. 1209-1234


  1. The Path between Personality, Self-Efficacy, and Shopping Regarding Games Apps

    Journal of Theoretical and Applied Electronic Commerce Research, Vol. 15, Núm. 2, pp. 59-75

  2. The internal mechanisms of entrepreneurs’ social capital: A multi-network analysis

    Business Research Quarterly, Vol. 23, Núm. 1

  3. The mixed effects of organization's and manager's social capital: Evidence from the case of museums

    Journal of Management and Organization, Vol. 26, Núm. 4, pp. 601-624