Publicaciones (153) Publicaciones de MARÍA CARMEN CAMARERO IZQUIERDO

2024

  1. What's behind the jpg? Understanding consumer adoption of non-fungible tokens

    International Journal of Consumer Studies, Vol. 48, Núm. 2

2023

  1. Customer Experience in Gamified Commercial Websites: The Impact of Game Difficulty and Gameplays

    International Journal of Human-Computer Interaction, Vol. 39, Núm. 17, pp. 3346-3360

  2. Social and Financial Signalling to Increase Fundraising Revenue in Museums

    Journal of Nonprofit and Public Sector Marketing, Vol. 35, Núm. 2, pp. 144-164

  3. Towards profitable customized solutions in small firms: a matter of relationships, modularity and expertise

    Journal of Business and Industrial Marketing, Vol. 38, Núm. 1, pp. 137-154

2022

  1. Building the First Business Relationships: Incubatees in University Business Incubators (UBIs)

    Entrepreneurship Research Journal, Vol. 12, Núm. 4, pp. 597-627

  2. Exchange of knowledge in protected environments. The case of university business incubators

    European Journal of Innovation Management, Vol. 25, Núm. 3, pp. 838-859

  3. Inspire me, please! The effect of calls to action and visual executions on customer inspiration in Instagram communications

    International Journal of Advertising, Vol. 41, Núm. 7, pp. 1209-1234

2021

  1. Culinary tourism experiences: The effect of iconic food on tourist intentions

    Tourism Management Perspectives, Vol. 40

  2. SOS to my followers! The role of marketing communications in reinforcing online travel community value during times of crisis

    Tourism Management Perspectives, Vol. 39

  3. The effect of use, overuse, and appeal of mobile game app on add-ons purchases and players recruitment

    Journal of Organizational and End User Computing, Vol. 33, Núm. 2, pp. 59-84

2020

  1. The Path between Personality, Self-Efficacy, and Shopping Regarding Games Apps

    Journal of Theoretical and Applied Electronic Commerce Research, Vol. 15, Núm. 2, pp. 59-75

  2. The internal mechanisms of entrepreneurs’ social capital: A multi-network analysis

    Business Research Quarterly, Vol. 23, Núm. 1

  3. The mixed effects of organization's and manager's social capital: Evidence from the case of museums

    Journal of Management and Organization, Vol. 26, Núm. 4, pp. 601-624

2019

  1. Corrigendum to: “Latent communities of digital publications: The role of editors, followersand advertisers” [Telematics and Informatics35(5)(2018)1176-118](S0736585317307906)(10.1016/j.tele.2018.02.001)

    Telematics and Informatics

  2. Does it pay off for museums to foster creativity? The complementary effect of innovative visitor experiences

    Journal of Travel and Tourism Marketing, Vol. 36, Núm. 2, pp. 144-158

  3. Dual effect of sensory experience: engagement vs diversive exploration

    International Journal of Retail and Distribution Management, Vol. 48, Núm. 2, pp. 128-151

  4. Impacts of authenticity, degree of adaptation and cultural contrast on travellers’ memorable gastronomy experiences

    Journal of Hospitality Marketing and Management, Vol. 28, Núm. 7, pp. 743-764

  5. Relationship marketing in museums: influence of managers and mode of governance

    Public Management Review, Vol. 21, Núm. 10, pp. 1369-1396

  6. Social Capital in University Business Incubators: dimensions, antecedents and outcomes

    International Entrepreneurship and Management Journal, Vol. 15, Núm. 2, pp. 599-624

  7. The internal mechanisms of entrepreneur´s social capital: A multi-network analysis

    BRQ Business Research Quarterly