Project VA219P20
GESTIÓN DE LAS RELACIONES CON CLIENTES Y OTROS STAKEHOLDERS: ESTRATEGIAS, HERRAMIENTAS Y RESULTADOS
Funders: FONDOS FEDER, JUNTA DE CASTILLA Y LEÓN -CONSEJERÍA DE EDUCACIÓN
Call: CONVOCATORIA DEL PROGRAMA DE APOYO A PROYECTOS DE INVESTIGACIÓN COFINANCIADO POR FEDER 2020 (JUNTA DE CASTILLA Y LEÓN -CONSEJERÍA DE EDUCACIÓN)
Of Regional scope. With a Public character.
In collaboration with other entities. Role: Coordinator
Researchers
Publications related to the project
Show by type2025
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Agility in marketing teams: An analysis of factors influencing the entry decision into a trendy social network
Journal of Business Research
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Pay more and sacrifice more for environmental practices? The role of compensation in hotel booking intentions
Tourism Management Perspectives
2024
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What's behind the jpg? Understanding consumer adoption of non-fungible tokens
International Journal of Consumer Studies