The role of loyalty programs in behavioral and affective loyalty

  1. Gómez, B.G.
  2. Arranz, A.G.
  3. Cillán, J.G.
Journal:
Journal of Consumer Marketing

ISSN: 0736-3761

Year of publication: 2006

Volume: 23

Issue: 7

Pages: 387-396

Type: Article

DOI: 10.1108/07363760610712920 GOOGLE SCHOLAR
Data source: Scopus