The role of loyalty programs in behavioral and affective loyalty

  1. Gómez, B.G.
  2. Arranz, A.G.
  3. Cillán, J.G.
Revue:
Journal of Consumer Marketing

ISSN: 0736-3761

Année de publication: 2006

Volumen: 23

Número: 7

Pages: 387-396

Type: Article

DOI: 10.1108/07363760610712920 GOOGLE SCHOLAR
La source de données: Scopus