Publicaciones (153) Publicaciones en las que ha participado algún/a investigador/a

2024

  1. Building consumer–brand relationships in the channel-mix era. The role of self–brand connection and product involvement

    Journal of Product and Brand Management, Vol. 33, Núm. 1, pp. 76-90

  2. Navigating the Digital Era: Exploring Consumer Behavior Across Multiple Channels: A Review and Research Agenda

    The Impact of Digitalization on Current Marketing Strategies (Emerald Group Publishing Ltd.), pp. 211-229

  3. What's behind the jpg? Understanding consumer adoption of non-fungible tokens

    International Journal of Consumer Studies, Vol. 48, Núm. 2

2023

  1. Boosting the confidence of new product development teams: The role of team boundary spanning, team size and functional diversity

    Creativity and Innovation Management, Vol. 32, Núm. 1, pp. 100-116

  2. Customer Experience in Gamified Commercial Websites: The Impact of Game Difficulty and Gameplays

    International Journal of Human-Computer Interaction, Vol. 39, Núm. 17, pp. 3346-3360

  3. How to build a brand-oriented family firm: The impact of socioemotional wealth (SEW) dimensions

    Journal of Business Research, Vol. 163

  4. Let it flow: the role of seamlessness and the optimal experience on consumer word of mouth in omnichannel marketing

    Journal of Research in Interactive Marketing, Vol. 17, Núm. 1, pp. 1-18

  5. Minimizing the negative impact of brand deletion

    Marketing Intelligence and Planning, Vol. 41, Núm. 6, pp. 690-706

  6. Social and Financial Signalling to Increase Fundraising Revenue in Museums

    Journal of Nonprofit and Public Sector Marketing, Vol. 35, Núm. 2, pp. 144-164

  7. Towards profitable customized solutions in small firms: a matter of relationships, modularity and expertise

    Journal of Business and Industrial Marketing, Vol. 38, Núm. 1, pp. 137-154

2022

  1. Building the First Business Relationships: Incubatees in University Business Incubators (UBIs)

    Entrepreneurship Research Journal, Vol. 12, Núm. 4, pp. 597-627

  2. Exchange of knowledge in protected environments. The case of university business incubators

    European Journal of Innovation Management, Vol. 25, Núm. 3, pp. 838-859

  3. Inspire me, please! The effect of calls to action and visual executions on customer inspiration in Instagram communications

    International Journal of Advertising, Vol. 41, Núm. 7, pp. 1209-1234

  4. The Effect of Transactive Memory Systems on Job Stress of New Product Development Teams: Moderating Effects of Project Complexity and Technological Turbulence

    IEEE Transactions on Engineering Management, Vol. 69, Núm. 4, pp. 1432-1446

2021

  1. "Be seamless, my firm!": cómo gestionar la experiencia de interacción omnicanal con los consumidores

    Revista de marketing y publicidad, Núm. 3, pp. 7-38

  2. A multi-criteria procedure in new product development using different qualitative scales

    Applied Soft Computing, Vol. 106

  3. Benefits from the standardisation of the complaint management system

    Total Quality Management and Business Excellence, Vol. 32, Núm. 7-8, pp. 737-757

  4. Brand deletion implementation: The effect on performance of context and process factors

    European Management Journal, Vol. 39, Núm. 1, pp. 147-161

  5. Culinary tourism experiences: The effect of iconic food on tourist intentions

    Tourism Management Perspectives, Vol. 40

  6. Is the formalization of npd collaboration productive or counterproductive: Contingent effects of trust between partners

    Business Research Quarterly, Vol. 24, Núm. 1, pp. 2-18