Department: Company Organisation and Marketing and Market Research

Center: 1FA

Area: Marketing and Market Research

Research group: Market Intelligence and Marketing (IM2)

Email: ana.gutierrez.arranz@uva.es

Doctor by the Universidad de Valladolid with the thesis La influencia de la publicidad sobre el consumidor el efecto moderador del grado de implicación y de la estrategia publicitaria 1995. Supervised by Dr. Miguel Martín Dávila.