ANA ISABEL
RODRIGUEZ ESCUDERO
CATEDRATICOS DE UNIVERSIDAD
Publications (131) ANA ISABEL RODRIGUEZ ESCUDERO publications
2024
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From gratification seeking to online shopping addiction
AEMARK 2024. Actas del 35 Congreso Internacional de Marketing (Cuenca, 11-13 de septiembre de 2024)
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The impact of social capital on entrepreneurial intention and its antecedents: Differences between social capital online and offline
Business Research Quarterly, Vol. 27, Núm. 4, pp. 365-388
2023
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Boosting the confidence of new product development teams: The role of team boundary spanning, team size and functional diversity
Creativity and Innovation Management, Vol. 32, Núm. 1, pp. 100-116
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How to build a brand-oriented family firm: The impact of socioemotional wealth (SEW) dimensions
Journal of Business Research, Vol. 163
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Minimizing the negative impact of brand deletion
Marketing Intelligence and Planning, Vol. 41, Núm. 6, pp. 690-706
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Towards profitable customized solutions in small firms: a matter of relationships, modularity and expertise
Journal of Business and Industrial Marketing, Vol. 38, Núm. 1, pp. 137-154
2022
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Brand deletion decisions: Workers count too
AEMARK 2022: Actas del 33 Congreso Internacional de Marketing (Valencia, 7-9 de septiembre de 2022)
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The Effect of Transactive Memory Systems on Job Stress of New Product Development Teams: Moderating Effects of Project Complexity and Technological Turbulence
IEEE Transactions on Engineering Management, Vol. 69, Núm. 4, pp. 1432-1446
2021
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Benefits from the standardisation of the complaint management system
Total Quality Management and Business Excellence, Vol. 32, Núm. 7-8, pp. 737-757
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Brand deletion implementation: The effect on performance of context and process factors
European Management Journal, Vol. 39, Núm. 1, pp. 147-161
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Is the formalization of npd collaboration productive or counterproductive: Contingent effects of trust between partners
Business Research Quarterly, Vol. 24, Núm. 1, pp. 2-18
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Organizational antecedents to designing a comprehensive complaint management system
Journal of Management and Organization, Vol. 27, Núm. 3, pp. 481-506
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The Combinations of Market and Non-Market Strategies That Facilitates Family Firm Survival
Entrepreneurship Research Journal, Vol. 11, Núm. 3, pp. 245-286
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The impact of social capital on entrepreneurial intention and its antecedents: Differences between social capital online and offline
BRQ Business Research Quarterly
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Transforming B2B customer solutions into small business suppliers’ growth
AEMARK 2021: Actas del XXXII Congreso Internacional de Marketing (Jaén, 8-11 de septiembre de 2021)
2020
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Do proactive and reactive causes to delete a brand impact deletion success? The role of brand orientation
Journal of Brand Management, Vol. 27, Núm. 2, pp. 211-226
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Is the formalization of NPD collaboration productive or counterproductive? Contingent effects of trust between partners
BRQ Business Research Quarterly, Vol. 24, Núm. 1, pp. 2-18
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La gestión de las quejas, clave fundamental para mejorar la experiencia de usuario
Investigación y marketing, Núm. 146, pp. 14-19
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Online and Face-to-Face Social Networks and Dispositional Affectivity. How to Promote Entrepreneurial Intention in Higher Education Environments to Achieve Disruptive Innovations?
Frontiers in Psychology, Vol. 11
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¿Por qué externalizar la atención al cliente?
Harvard Deusto Márketing y Ventas, Núm. 162, pp. 38-43