Publications (131) ANA ISABEL RODRIGUEZ ESCUDERO publications

2024

  1. From gratification seeking to online shopping addiction

    AEMARK 2024. Actas del 35 Congreso Internacional de Marketing (Cuenca, 11-13 de septiembre de 2024)

  2. The impact of social capital on entrepreneurial intention and its antecedents: Differences between social capital online and offline

    Business Research Quarterly, Vol. 27, Núm. 4, pp. 365-388

2022

  1. Brand deletion decisions: Workers count too

    AEMARK 2022: Actas del 33 Congreso Internacional de Marketing (Valencia, 7-9 de septiembre de 2022)

  2. The Effect of Transactive Memory Systems on Job Stress of New Product Development Teams: Moderating Effects of Project Complexity and Technological Turbulence

    IEEE Transactions on Engineering Management, Vol. 69, Núm. 4, pp. 1432-1446

2021

  1. Benefits from the standardisation of the complaint management system

    Total Quality Management and Business Excellence, Vol. 32, Núm. 7-8, pp. 737-757

  2. Brand deletion implementation: The effect on performance of context and process factors

    European Management Journal, Vol. 39, Núm. 1, pp. 147-161

  3. Is the formalization of npd collaboration productive or counterproductive: Contingent effects of trust between partners

    Business Research Quarterly, Vol. 24, Núm. 1, pp. 2-18

  4. Organizational antecedents to designing a comprehensive complaint management system

    Journal of Management and Organization, Vol. 27, Núm. 3, pp. 481-506

  5. The Combinations of Market and Non-Market Strategies That Facilitates Family Firm Survival

    Entrepreneurship Research Journal, Vol. 11, Núm. 3, pp. 245-286

  6. The impact of social capital on entrepreneurial intention and its antecedents: Differences between social capital online and offline

    BRQ Business Research Quarterly

  7. Transforming B2B customer solutions into small business suppliers’ growth

    AEMARK 2021: Actas del XXXII Congreso Internacional de Marketing (Jaén, 8-11 de septiembre de 2021)