Publications (130) ANA ISABEL RODRIGUEZ ESCUDERO publications

2024

  1. From gratification seeking to online shopping addiction

    AEMARK 2024. Actas del 35 Congreso Internacional de Marketing (Cuenca, 11-13 de septiembre de 2024)

2023

  1. Boosting the confidence of new product development teams: The role of team boundary spanning, team size and functional diversity

    Creativity and Innovation Management, Vol. 32, Núm. 1, pp. 100-116

  2. How to build a brand-oriented family firm: The impact of socioemotional wealth (SEW) dimensions

    Journal of Business Research, Vol. 163

  3. Minimizing the negative impact of brand deletion

    Marketing Intelligence and Planning, Vol. 41, Núm. 6, pp. 690-706

  4. Towards profitable customized solutions in small firms: a matter of relationships, modularity and expertise

    Journal of Business and Industrial Marketing, Vol. 38, Núm. 1, pp. 137-154

2022

  1. Brand deletion decisions: Workers count too

    AEMARK 2022: Actas del 33 Congreso Internacional de Marketing (Valencia, 7-9 de septiembre de 2022)

  2. The Effect of Transactive Memory Systems on Job Stress of New Product Development Teams: Moderating Effects of Project Complexity and Technological Turbulence

    IEEE Transactions on Engineering Management, Vol. 69, Núm. 4, pp. 1432-1446

2021

  1. Benefits from the standardisation of the complaint management system

    Total Quality Management and Business Excellence, Vol. 32, Núm. 7-8, pp. 737-757

  2. Brand deletion implementation: The effect on performance of context and process factors

    European Management Journal, Vol. 39, Núm. 1, pp. 147-161

  3. Is the formalization of npd collaboration productive or counterproductive: Contingent effects of trust between partners

    Business Research Quarterly, Vol. 24, Núm. 1, pp. 2-18

  4. Organizational antecedents to designing a comprehensive complaint management system

    Journal of Management and Organization, Vol. 27, Núm. 3, pp. 481-506

  5. The Combinations of Market and Non-Market Strategies That Facilitates Family Firm Survival

    Entrepreneurship Research Journal, Vol. 11, Núm. 3, pp. 245-286

  6. The impact of social capital on entrepreneurial intention and its antecedents: Differences between social capital online and offline

    BRQ Business Research Quarterly

  7. Transforming B2B customer solutions into small business suppliers’ growth

    AEMARK 2021: Actas del XXXII Congreso Internacional de Marketing (Jaén, 8-11 de septiembre de 2021)

2020

  1. Do proactive and reactive causes to delete a brand impact deletion success? The role of brand orientation

    Journal of Brand Management, Vol. 27, Núm. 2, pp. 211-226

  2. Is the formalization of NPD collaboration productive or counterproductive? Contingent effects of trust between partners

    BRQ Business Research Quarterly, Vol. 24, Núm. 1, pp. 2-18

  3. La gestión de las quejas, clave fundamental para mejorar la experiencia de usuario

    Investigación y marketing, Núm. 146, pp. 14-19

  4. Online and Face-to-Face Social Networks and Dispositional Affectivity. How to Promote Entrepreneurial Intention in Higher Education Environments to Achieve Disruptive Innovations?

    Frontiers in Psychology, Vol. 11

  5. ¿Por qué externalizar la atención al cliente?

    Harvard Deusto Márketing y Ventas, Núm. 162, pp. 38-43

2019

  1. Brand deletion strategy: a configuration approach

    AEMARK 2019: Actas del XXXI Congreso Internacional de Marketing (Cáceres, 11-13 de septiembre de 2019)