Drivers of customer likelihood to join grocery retail loyalty programs. An analysis of reward programs and loyalty cards

  1. García Gómez, B.
  2. Gutiérrez Arranz, A.M.
  3. Gutiérrez Cillán, J.
Revista:
Journal of Retailing and Consumer Services

ISSN: 0969-6989

Any de publicació: 2012

Volum: 19

Número: 5

Pàgines: 492-500

Tipus: Article

DOI: 10.1016/J.JRETCONSER.2012.06.004 GOOGLE SCHOLAR
Font de les dades: Scopus