Drivers of customer likelihood to join grocery retail loyalty programs. An analysis of reward programs and loyalty cards

  1. García Gómez, B.
  2. Gutiérrez Arranz, A.M.
  3. Gutiérrez Cillán, J.
Aldizkaria:
Journal of Retailing and Consumer Services

ISSN: 0969-6989

Argitalpen urtea: 2012

Alea: 19

Zenbakia: 5

Orrialdeak: 492-500

Mota: Artikulua

DOI: 10.1016/J.JRETCONSER.2012.06.004 GOOGLE SCHOLAR
Datuen iturria: Scopus