Drivers of customer likelihood to join grocery retail loyalty programs. An analysis of reward programs and loyalty cards

  1. García Gómez, B.
  2. Gutiérrez Arranz, A.M.
  3. Gutiérrez Cillán, J.
Revue:
Journal of Retailing and Consumer Services

ISSN: 0969-6989

Année de publication: 2012

Volumen: 19

Número: 5

Pages: 492-500

Type: Article

DOI: 10.1016/J.JRETCONSER.2012.06.004 GOOGLE SCHOLAR
La source de données: Scopus