Drivers of customer likelihood to join grocery retail loyalty programs. An analysis of reward programs and loyalty cards

  1. García Gómez, B.
  2. Gutiérrez Arranz, A.M.
  3. Gutiérrez Cillán, J.
Journal:
Journal of Retailing and Consumer Services

ISSN: 0969-6989

Year of publication: 2012

Volume: 19

Issue: 5

Pages: 492-500

Type: Article

DOI: 10.1016/J.JRETCONSER.2012.06.004 GOOGLE SCHOLAR
Data source: Scopus