Drivers of customer likelihood to join grocery retail loyalty programs. An analysis of reward programs and loyalty cards

  1. García Gómez, B.
  2. Gutiérrez Arranz, A.M.
  3. Gutiérrez Cillán, J.
Revista:
Journal of Retailing and Consumer Services

ISSN: 0969-6989

Ano de publicación: 2012

Volume: 19

Número: 5

Páxinas: 492-500

Tipo: Artigo

DOI: 10.1016/J.JRETCONSER.2012.06.004 GOOGLE SCHOLAR
Fonte de datos: Scopus