Drivers of customer likelihood to join grocery retail loyalty programs. An analysis of reward programs and loyalty cards

  1. García Gómez, B.
  2. Gutiérrez Arranz, A.M.
  3. Gutiérrez Cillán, J.
Zeitschrift:
Journal of Retailing and Consumer Services

ISSN: 0969-6989

Datum der Publikation: 2012

Ausgabe: 19

Nummer: 5

Seiten: 492-500

Art: Artikel

DOI: 10.1016/J.JRETCONSER.2012.06.004 GOOGLE SCHOLAR
Datenquelle: Scopus